Tuesday, 17 October 2017

Further Audience Research -Focus Group




After producing a 'Survey Monkey' in order to gain some research from our audience, as a group we felt it was necessary to follow this up with a focus group which meant we could speak to our audience face to face and also explain each question to them to create understanding.
I felt it was a good idea to self analyse this focus group in order to explain what we had found from this and also to evaluate what our strengths and weaknesses were so if we were to do this again with follow up question we wouldn't keep making the same mistake and also to collect even more accurate information about our target audience.  


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