Sunday, 7 January 2018

Research into Montages in Music Videos



montage
noun
  1. the technique of selecting, editing, and piecing together separate sections of film to form a continuous whole.
After the Production of our storyboard, we have decided to include a montage therefore I thought it would be fitting for me to do some research into montages featured in current existing media products. This will be extremely helpful as it means I will gain an understanding of the use of montages and how they affect the audience. 


Lorde - Perfect Places



This music video immediately introduces the montage by cutting to different settings; this allows us to view the artist, her costume and the genre in which this music fits into. This is helpful to acknowledge as I can mirror this within my own work in order to target certain audiences and allow them to decode the video at its beginning. Lorde's 'Perfect Places' video only features herself in a multiple of shots, ranging from close ups, long shots and mid shots which connotes to the song itself as there is not the one 'perfect' shot like there isn't a 'perfect place', this is further established through the use of different settings, for example, the beach and the forest. This is an example of how Barnes' Symbolic Coding is shown within some music videos.


Interestingly, she uses a point of view shot which allows the audience to follow her and almost be in her shoes, this engages the audience into the video itself allowing them to relate to the artist (Dyer's Star Theory).


The montage of settings are linked together through fast cuts and some of the setting angles are changed on the beat on the song, for example from a mid shot to a head and shoulder shot to then a side angled shot, this places a lot of emphasis on the song but also the setting and the artists facial expressions from different angles.


Lighting is very varied throughout this music video but mostly is very high key and always lit through natural lighting, whether that is daylight or a fire. There is no dialogue or diegetic sound other than the song itself. This is helpful to learn as it means we can challenge these aspects, for example incorporating diegetic sounds within our video or do some of our video in artificial lighting.



Halsey - Him & I 

This is another example of the use of a montage in a music video however this is more of an unstructured video. By this I mean like an everyday 'video blog' of their relationship. A filter has been placed over the footage in the video in order to make it almost like a recording making it retro and stand out from other videos within this genre, the originality however also conforms to the genres conventions as uniqueness is an important factor within the alternative genre.

The different settings and videos are fast cut between one another in order to follow the tempo of the song; this helps the audience to engage with the same and also follows Barthes' Enigma Code as it creates mystery for the couple feature in this video. The camera comes across as if it is being handheld which adds authenticity to the editing and makes the audience feel like it's real to engage further and relate to the couple shown. The video once again features a great number of shot types to portray the couple in different ways and angles. This then allows the audience to view the costume, in which is very basic and follows indie conventions, by doing this it gives the audiences a role model to follow and identify with (Dyer's Star Theory).

An edgy tone is placed upon the video through the low key lighting, it creates tension and thrill to the narrative (Barthes' Enigma Code) as it almost means the audience can't view the couple fully placing a barrier over them as if connoting the idea that we don't 'understand' the what seems to be dysfunctional relationship. However, the use of the montage allows us to see a great deal of what goes on within the couple's relationship as this montage features short cuts of their time together kissing, being reckless and driving. The Uses and Gratifications theory suggested by Blumler and Katz can be applied here as this narrative and the montage provides entertainment for the audiences by allowing them an insight into these two peoples lives which suits individuals needs upon Maslow's Hierarchy of Needs.

No comments:

Post a Comment