Symbolic codes in the Alternative genre

In terms of the mise-en-scene, ‘The 1975’ album cover and recognisable font gives us clues to the sound of their music. The design consists of black and white light contrasting against one another, however the dominance of the black within the band’s name suggests that their music is more on the dark side and cover darker themes. Each album covers and photo shoot follows with the same aesthetic this could imply that their style and their music are very established. The fact that the band do not feature on the front of their albums, this connotes the idea that they are a meaningful group which also shows suggestions of the way their music is. Their style and consistent use of black and white colour scheme suggests the music should be Gothic and metal, however the font gives the audience a completely opposite impression with a vintage look suggesting links with the alternative genre. The clothing/costume in which they wear also keeps within the black and white colour scheme but is very casual and laid back, this is expecting with the indie/alternative genre. Other outfit choices are retro and unique in order to further establish the genre and the kind of music they create. Everything within the band is kept very minimalist and simple, making the main focus being put on the music.

The 'Imagine Dragons' are extremely recognisable for their dark, creative style. The colour scheme used within their group is very dark and grey, this may be done in order to show the style of music. As they are commonly referred to as fitting within the ‘rock’ category, they seem to challenge any stereotypes that latch on with being associated with rock and the alternative genre. The symbolic creative and imaginative name is very appealing towards the younger category within the target audience due to the fact that it allows them to express their originality. The text style is very modern and is in capitals which makes the title stand out, especially against the dark colour schemed background. The name of the band also symbolises the creativity and uniqueness of their music. As for the costume, it is portrayed to be very smart yet casual in a unique way, this further shows the style of their music as being different and slightly unusual.

Years and years are known for their very electronic sounding within the alternative genre, the band focus upon brighter colours to represent them such as pinks and purples. The infamous ‘Y’ rainbow graphic image is very prominent within the album cover which makes it easier of them to be identified. This monochrome design symbolises a lot in terms of their style and music as they oppose the stereotypes within the genre to create this colourful image. As for their costume style it is extremely plain and casual which not only allows the audience to relate and connect with them as a band but also empathises the importance and focus on their music. Their colourful, vivid colour scheme shows some challenged conventions within the genre for the reason that the alternative genre is associated with dark, gloomed and melancholy tone, this however works with the fact that their music is more upbeat and can be fitted in the ‘pop’ genre.