Chosen Artist Representation

In order to produce a piece of media text including a song produced by Lorde I felt it would be necessary to research and understand how the media represent her as an artist. I found her CD cover and one of her posters in order to develop knowledge of Lorde's music and the way she comes across in the media so I can mirror some of these ideas when producing my final project.

Her CD cover for ‘pure heroine’ features a plain black background with simple white text creates a dark colour scheme where we would typically expect a picture of the artist as a key image, it is representative of the artist, as it adds to the mystery behind her. As well, it is clear that the artist has already established hr audience before her album has been released allowing her the ability to only feature her name on the cover, setting her apart from other artists. Although Lorde is very young her album cover shows a more mature approach which makes her seem older and doesn’t only appeal to a young audience but older too. Continuity is shown through her font as it is what she uses in her poster and website, this maintains a nice theme between the different types of synergy. Furthermore, the cover represents the genres ideology as the colour scheme is very conventional as it is very simplistic and creates enigma. 

Lorde also advertises herself on posters for upcoming tours, in this poster it features a mid-shot of her which allows the audience to view the choice of costume. The costume is extremely plain as she is wearing a black top with a basic necklace, this fits perfectly with the conventions of the genre. The costume represents her as emotional and rebellious due to the plainness and colourlessness. Her facial expression also suggests this as she is very serious but also edgy in the way she is looking directly at the camera giving us an intense key image. Her dark lipstick again reflects the idea of her being different and even eccentric. Moreover, the necklace in which she is wearing in this high key image seems old fashioned and slightly vintage which could be juxtaposing her style of music which is modern yet electronic.