From our last focus group I realised that a bigger group of people resulted in very short answered questions which made it harder for us to really see the response of our audience. So to improve this I gathered a smaller range of people to answer and couple of questions. I wanted to see their feelings together the song, if they liked it or not and if they would listen to it in their own time.
The response was overall positive, obviously it is hard to generalise the findings of this focus group to the majority of our target audience but I feel this is still helpful to gain some knowledge of our targeted audiences preferences and choices despite it being such a small group of individuals.
The participating individuals are all 17-18 years of age which fits in well with my target audience. They all enjoyed the song in different ways, how unique the song was and think it is a different song that they would listen to in their free time.
This was helpful in clarifying this choice of music as the focus groups responses expressed their feelings of enjoyment of the fact that the song was unlike no other, this was great to hear as we were looking for a song which was distinctive and different so we could be creative with our video and filming choices.
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