Location Research

In order to make decisions myself about the location in which my music video will be filmed, I feel it will help me if I research existing music video locations of the same genre. 

From research two different types of artists who both produce and distribute music within the alternative genre it means I can gain more knowledge about the conventions of the locations and settings in order to mirror this or even challenge this in my own work.

Within this research, I found that the lighting in the majority of the locations in the videos are low key and if so they are lighten using artificial lighting of lamps and string lights. Sometimes I feel the colouring of the lighting produced indicates the mood and the feelings being conveyed in the video. This is something I feel like I will take on board when I filming a low key lighted area, for example, red lights to connote love or danger or white to connote purity and innocence.

In addition to this, I also found that the majority of the locations were public places sometimes involving extras in the background or no body. Other elements I found was the idea of partying and drugs playing a part in both videos. The first video by 'The 1975' involved aspects of illegal drugs and smoking, this is conventional for the genre and creates and very rebellious vibe to the video alongside a love story which I enjoyed. Within the second video it involved a party which is also conventional and shows a group of individuals enjoying themselves and others which is a nice element to have in a music video.

This has helped me significantly with choosing my own location choices and has given me ideas I would like to incorporate into my ideas.