Editing Day 2

struggled finding song

match shotwith beat

importance of beginning -u&g, Goodwin

font

what we achieved and used

Due to complications from our last editing session we had to re upload our chosen song 'The Love Club by Lorde', it took us a few tries in order to get a good quality version of the song. As a group we then listened to the whole song all the way through before placing in our footage on Final Cut Pro X, this allowed us all as a group to come up with ideas of what effects to use and how we would place certain pieces of footage.

To begin with we added a rough title sequence at the start of the song as this is what conventionally happens at the beginning of a music video, I then acknowledged that there was a strong beat throughout the song and thought it would be beneficial to empathise this by matching the footage with the beat. This not only puts focus on the song but fits really nicely with the edgy style we wanted to achieve. I feel this decision is helpful as the beginning of a music video is extremely important in the aspect that the interests of the viewer has to be taken into consideration and created such an exciting start to a video gratifies the audience. Not only this but the fact that our footage matches with the songs distinguished beat reinforces Goodwin's idea of the 'visuals matching the song' coding for an interesting video and fitting with its conventions.

In terms of what we used on Final Cut Pro X, we used a lot of the blade and zoom tool in order to get our shots cut precisely in order for certain parts of the narrative to fit with the beat and the lyrics. We also chose the font to introduce the song with which it a basic and plain type of font as this is conventional for our genre, alternative.

Editing -Session 1

Following our final day of filming it meant we had to begin editing the footage. The majority of this editing session was spent putting on the footage along with our chosen song Lorde's 'The Love Club'.

This was extremely time consuming due to the fact that we hadn't of had a great deal of practise with this which meant we struggled.

However, this gave us a good starting point for the rest of our editing sessions as all our footage was on the Mac along with the song.

Due to the fact that this was all we had time for we just familiarised ourselves with Final Cut Pro X to again make better progress in our future sessions.

Filming Day 3

On our final day of filming my group and I gathered our equipment and traveled to Manchester Town Centre to film. We decided to film the majority of our footage around a car and in shops whilst trying to experiment with the camera, for example high angled shots.
By using this location and props we aimed to convey their behaviour as dangerous and rebellious.

We began filming at around 6pm due to our lighting choice as we wanted to incorporate natural low key lighting in order to create enigma (Barthes) for the audience, making them question the narrative due to the mysterious connotations surrounded by the use of spotlight and low key lighting as seen in our raw footage.

In order to make this session as productive as possible we allocated roles for all the members in our group. Charlotte shot the majority of the shots due to the fact that I am taking part in the video video, however, I suggested ways in which to be experimental and general suggestions on what would look better.
I feel we worked really well as a group in cooperating all of our ideas of how we wanted to portray the characters.

Due to the lighting being natural low key lighting we utilised a spotlight using artificial lighting in order to really highlight the characters, allowing the audience to fully identify them and see conventional actions that occur within the dark isolated car park setting in which we filmed in. We felt it was appropriate to film a great deal of our music video here to convey the group of friends isolation within society. This session also allowed us to film different types of shots such as ariel shots, over the shoulder shots and close ups.