My group and I had a discussion about our artist, within
this discussion we decided that it would be better and more accessible to have
an actor lip sync of a song in which will choose. This will also make it
simpler in terms of narrative due to the fact that it means our video will be
narrative based meaning it will contain mostly footage that attempts to tell a
story through the moving image; music videos that are narrative usually have a
story line that is linked to the lyrical content. Moreover, using an existing
songs allows us to focus hugely on narrative in order to create a story line that expresses these lyrics and appeals to the target audience. Therefore
because of this choice I feel that it is necessary that I take time to
undertake research into lip syncing in order to understand how it works, how to
perfect it myself and how existing videos use this technique.
Years & years - Take Shelter
Within this music video it is an amplified structured video
meaning both narrative and some performance aspects are used to amplify the
song and also the narrative. Lip syncing is used throughout the video both in a
small performance way and within the narrative. By doing this it ties the two
scenes together, I really like this idea as it doesn’t separate the two
recordings up but pulls them into one.
THE 1975 - Chocolate
This video is very similar as the years & years music
video; however, it is more illustrated due to the song lyrics being explored
within the video. For example, the lyrics “and my car smells like chocolate” is
empathised the fact that they are in a car throughout the majority of the
video. Once again the different settings are pulled together through the lip
syncing and there is no distinct setting for lip syncing and another for
narrative.
One Republic - Counting Stars
This video clearly distinguishes narrative and performance
well by ‘lip-syncing’ as a performance and only at this setting. It allows the
narrative part of the video to be cut to a different setting and show no
connection between the two. This disjuncture type music shows us that the
narrative holds very little relationship to the song.
This has shown me the difference in terms of lip syncing
throughout the genre, from this being focused mainly on the performance or mixed
together within the narrative as well. Personally, I prefer the way the lyrics
are connected through the narrative in order to put importance on them as I
feel this is a really important aspect.
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